Frequently Asked Questions
Why should I Join Krispy Kreme Rewards?
Every doughnut and coffee purchase gets you closer to earning your favorite Krispy Kreme treats. Rewards members receive exclusive offers and are the first to know about delicious new developments. Did we mention you get a free doughnut just for signing up?
I’m sold! How do I join?
Great! You can join Krispy Kreme Rewards in two ways: sign up online by clicking below or download the app.
I lost my points during the transition. Where did they go?
Don’t worry, your points were automatically converted to credits on the dozens track. During our conversion from a points-based program to a credits-based program, your historical points have been exchanged for dozen credits. Note, if you did not have sufficient points to achieve 1 or more dozen credit, your existing points were converted to credits toward the dozens track.
I queued my points for a reward prior to the transition, but I was not able to stop by my local doughnut shop. Can I still use my earned rewards?
You have absolutely nothing to worry about. If you had already queued an award prior to conversion, your earned reward is still available. Since the rewards was queued under the old program, you will not see it on the rewards page of the Mobile App and Website, but it is ready and waiting for you at your favorite shop.
What are rewards tracks?
Our new Rewards Program is built around four unique tracks: Single Doughnuts, Coffees, Specialty Coffees and everyone’s favorite-DOZENS. The Reward Tracks make it easier and faster for you to earn your favorite products.
Why don’t I earn points anymore?
The new program is based on credits. You earn a credit each time you purchase an item from one of our four Reward Tracks – Dozens, Singles, Coffees, and Specialty Coffees. Once you earn twelve credits in a Reward Track, you can auto redeem them for a free product from the same track. You can also earn credits through special bonus opportunities throughout the year. And, of course, as a Rewards member you will continue to have exclusive access to deals and offers.
How do Reward Tracks work?
You receive one credit each time you purchase a Rewards Track item. For example, every time you purchase an Original Glazed Doughnut or one of our Limited Time Offering Doughnuts, you receive one credit. After your twelfth purchase, your next doughnut is on us.
How do I claim my reward?
That is the best part of our new program. Claiming your reward is easy. Place your order, give our Team Member your phone number or email address or scan your rewards card and we’ll take care of the rest.
Can I defer my reward?
You cannot defer your reward. The rewards are automatically redeemed at your next purchase. Automatic redemption ensures our customers do not have jump through hoops to receive their reward.
How long do I have to redeem my rewards?
All rewards expire 90 days from the date they are earned.
How do I sign up for the Krispy Kreme Rewards Program?
If you are an existing member, all you need to do is update your current Rewards Program mobile app. If you are not a Rewards Program Member, you can enroll online at www.krispykreme.com or download the rewards program mobile app at the Apple App Store or Google Play Store.
I am currently a member of Friends of Krispy Kreme, do I need to join the Rewards Program?
To receive Rewards, Friends of Krispy Kreme will need to join the Rewards Program. As a Rewards member, you will earn rewards and receive information about new products, special events and bonus reward opportunities.