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Krispy Kreme Privacy Policy
Krispy Kreme Doughnut Company (“Krispy Kreme”) is committed to both
protecting the privacy of users of this web site located at
www.krispykreme.com (the “Site”), and to providing those users with as
many opportunities and services as possible. This Privacy Policy covers
Krispy Kreme’s treatment of personally identifiable and non-personally
identifiable information that Krispy Kreme collects when users and
visitors to this Site (“you”) use the Site’s features. Except as
otherwise required by law, this policy does not apply to the practices
of companies that Krispy Kreme does not own or control, or to people
that Krispy Kreme does not employ or manage.
Personal Information
Krispy Kreme collects personally identifiable information on the Site,
including in areas such as (i) in the “Friends of Krispy Kreme” section,
and (ii) during online shopping. Personal information includes, among
other things, a users name, credit card number, address, telephone
number and email address or other Internet address. Fields in which we
collect such required information will be marked with an “**”. We share
your information with our customer call center, licensed franchisees,
store operators and external service providers (for example, mailing
houses and IT services providers) who have agreed to follow our Privacy
Policy with respect to that information. We use the above information to
fulfill product orders. We also may ask you for your date of birth,
gender, and information about your interests and other personal
information so that we can combine such information with the information
described above. We use that information so that both you and we can
take advantage of the interactivity of the Internet to provide you with
services and offers, but you may always choose whether to respond or
not. From time to time, we may disclose personally identifiable
information to government entities when such disclosure is required by
law. We also receive personally identifiable information when you apply
for a job in the “Career” section of the Site. Any such information
gathered through the Career section of the Site will be used solely to
evaluate whether your background and experience makes you a candidate
for a career with Krispy Kreme.
Non-Personally Identifiable Information
In addition to personal information, Krispy Kreme may also gather
non-personally identifiable information, which may be used by Krispy
Kreme. Generally, “non-personally identifiable information” means
information that is collected through “traffic data” and may entail the
use of “cookies”, “IP addresses”, “pixel tags” or other numeric codes
used to identify a computer or monitor how or when a user accesses the
Site or communications.
About IP Addresses
Krispy Kreme collects IP addresses for the purposes of system
administration and to report aggregate information to our advertisers.
An IP address is a number that’s automatically assigned to your computer
whenever you’re surfing the Web. Web servers -- the big computers that
"serve" up Web pages -- automatically identify your computer by its IP
address. When guests request pages from the Site, our servers log the
guests’ IP addresses. We do not link IP addresses to anything personally
identifiable. This means that a user’s session will be logged, but the
user remains anonymous to us.
Use of Cookies
Cookies are pieces of information that a website transfers to an
individual’s hard drive for record keeping purposes. Cookies make
web-surfing easier for you by saving your passwords, purchases, and
preferences while you’re at our Site. The use of cookies is an Industry
standard -- you’ll find them at most major web sites. This Site uses
cookies. By showing how and when guests use the site, cookies help us
see which areas are popular and which are not. Many improvements and
updates to the Site are based on such data as total number of visitors
and pages viewed. This information is most easily tracked with cookies.
Krispy Kreme does not use cookies to retrieve information from your
computer that was not originally sent in a cookie. Except as described
below, Krispy Kreme does not use information transferred through cookies
for any promotional or marketing purposes, nor is that information
shared with any third parties whatsoever. Krispy Kreme does not use
cookies to identify specific individuals, except in such cases as online
shopping (see above) and contest registration (where a cookie allows you
to enter a contest every day without registering again each time). You
may occasionally get cookies from our advertisers and/or partners.
Krispy Kreme does not control these cookies, and a different cookie
policy may apply to them. The use of advertising cookies sent by
third-party servers is standard in the Internet industry. Most browsers
are initially set to accept cookies. If you’d prefer, you can set yours
to refuse cookies or to alert you when cookies are being sent. However,
it is possible that some parts of the Site will not function properly if
you do so.
Use of Pixel Tags
Certain visitors to our Site may have previously received targeted
promotional materials relative to the Site. Krispy Kreme shares Site
usage information about such visitors with a reputable third-party
advertising company for the purpose of targeting future campaigns and
upgrading visitor information used in reporting statistics. For this
purpose, we and our third-party advertising company use pixel tags
(sometimes also called “clear GIFs”). Pixel tags are small graphic
files, invisible to the human eye, which allow websites or other online
services to track users. Krispy Kreme and our third-party advertising
company uses pixel tags in HTML-enabled email to track whether (and
when) the recipient opened the message. We do not use pixel tags to
identify specific individuals, but rather to gather statistics regarding
the receipt of the HTML-enabled emails that we send
Policies for Individuals 13 Years of Age or Older
By submitting information, individuals 13 years of age or older agree
that such information may be used for marketing and promotional purposes
by Krispy Kreme, although we do not currently sell your name or other
information to third parties and do not currently intend to do so in the
future. Krispy Kreme may retain your personal information and other
information you provide to us. We collect and retain this information in
order to be able to provide you with information about Krispy Kreme. We
also provide you information about upcoming product introductions, store
openings and the like. We also use information that you provide to
better design our website and to improve our marketing strategy and
products. We share your information with our customer call center,
licensed franchisees, store operators and external service providers
(for example, mailing houses and IT services providers) who have agreed
to follow our Privacy Policy with respect to that information. Krispy
Kreme reserves the right to use or disclose any information as needed to
satisfy any law, regulation or legal request, to protect the integrity
of the Site, to fulfill your requests, or to cooperate in any law
enforcement investigation or an investigation on a matter of health and
safety.
Communication from Site
You may occasionally receive information on products, services, special
deals, and a newsletter. If you have submitted information to the
“Career” portion of the Site, we may also contact you with regard to
potential jobs. Out of respect for your privacy we present the option to
not receive these types of communications. If at any time you wish to
opt out of receiving further communications from our Site please contact
friends@krispykreme.com. If you wish to subscribe to our newsletter, we
ask for contact information such as name and email address.
Reviewing, Updating and Deleting Personal Information
If the personal information we hold about you is inaccurate, incomplete
or out-of-date, please contact us and we will take reasonable steps to
correct this information. To review or update your personal information,
or if you wish your personal information to be deleted, please contact
friends@krispykreme.com.
Children’s Privacy
The privacy of information we receive from young children is of special
importance to us. Accordingly, Krispy Kreme has developed certain
privacy practices in compliance with the Children’s Online Privacy
Protection Act (“COPPA”), and we desire to comply fully with that Act.
In order to do so, we have established certain notification requirements
and safeguards in order to notify parents and provide them with ways to
update or remove a child’s information from our records and to
communicate with us. Notwithstanding any statement to the contrary
contained herein the following policies and practices apply when a child
12 years old or younger provides personal information on our site (and
when we use the word “child” or any form thereof, we mean only
individuals 12 years old and younger).
The Information We Collect: Krispy Kreme collects the following
information on our website from children 12 years old or younger: first
name, last name, address, email address, phone number, birthday, and
parent’s name, email and physical address.
How Personal Information is Used: Krispy Kreme will not use the
information we receive from a child 12 years old or younger in any way
until Krispy Kreme receives the parent’s or legal guardian’s consent to
our use of the information. After we receive a parent’s consent, we will
utilize the personal information we collect about a child to enable us
to offer information about our Website, and/or about our products or
other items we sell, and/or about any special events, as well as for our
internal marketing plans and purposes. Unless the parent or guardian of
a child specifically registers on our website to himself or herself
receive information from us, we will not use his or her email address
for any reason except to communicate with the parent or guardian in
order to notify that parent or guardian about the child’s desire to
register on our website and to effect and validate the registration of
their child. After we receive the parent’s or guardian’s response to our
request for information, we may, at our option, maintain the parent’s
information in our internal records, but only to allow us to demonstrate
that we have complied with our Privacy Policy and with applicable laws.
Krispy Kreme will not share or sell or intentionally make any child’s
personal information we have collected available to anyone outside our
company. We will use the information identified above only for internal
purposes (subject, however, to the exceptions we have specifically
identified in this Privacy Policy), including sharing the information
with our affiliates, subsidiaries and franchisees that have agreed to
follow our Privacy Policy.
Requirement for Participation: Krispy Kreme does not require a child to
provide personal information before allowing the child to participate in
an activity on the website.
Obtaining Parental Consent: Below parents and legal guardians will find
information regarding how they can give Krispy Kreme permission to
register a child on our Website and permit them to receive the
information we provide to our Website registrants.
Children who are 12 years old or younger will be asked to provide us
with their parent’s or guardian’s name, email address, and physical
address. After we receive the information, we will send an email to the
parent or guardian stating that the child is attempting to register on
our website and providing the parent or guardian with the URL, user
name, and a password to access the information the child has provided to
us.
When a parent submits the child’s registration information, an email is
sent to the child notifying them that the submission has been made and
that the child is now officially registered on the Website.
How To Change Or Modify Parental Consent: The parent or guardian of a
child may request that Krispy Kreme review, modify, or delete any
personal information about a child that we have collected by contacting
us at friends@krispykreme.com.
1. Send Us An Email: Send an email to friends@krispykreme.com. You must
include your username, email address and specific instructions on what
you would like us to do.
2. Send Us Mail: Send us your request via US mail. You must include your
name and specific instructions on what you would like us to do. Send to:
"Join Friends of Krispy Kreme,” c/o Customer Experience, PO Box 83,
Winston-Salem, NC 27102.
Security of Your Personal Information
Krispy Kreme has implemented technology policies to protect any personal
information that we use from misuse and loss. These policies are also
designed to protect personal information from unauthorized access,
modification and disclosure. We will update these measures as new
technology becomes available, as appropriate.
Privacy and Change of Control
In the event Krispy Kreme goes through a business transition, such as a
merger, being acquired by another company, or selling a portion of its
assets, users’ personal information will, in most instances, be part of
the assets transferred.
Consent
By using this Site, you consent to the collection, use and storage of
your information by us in the manner described in this Privacy Policy
and elsewhere on the Site. We reserve the right to make changes to this
Privacy Policy from time to time. If this Privacy Policy changes in any
way, we will place an updated version on this page. Regularly reviewing
this page ensures that you are always aware of what information we
collect, how we use it and under what circumstances, if any, we will
share it with other parties.
Other Krispy Kreme Websites
This Privacy Policy applies only to this Site. The policies of other
websites operated by Krispy Kreme or its affiliates may vary because of
local customs, practices or laws or due to circumstances unique to that
website. Please review the privacy policy of each website to determine
the privacy policies of that website.
Contacting Krispy Kreme
If you have any questions, or need any further information, please send
us an email to the following address: customer@krispykreme.com. You may
also contact us by mail at the following address: Krispy Kreme
Doughnuts, Attn: Customer Experience, PO Box 83, Winston-Salem, NC
27102.
Updated March 3, 2009
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