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Krispy Kreme Privacy Policy
Krispy Kreme Doughnut Company (“Krispy Kreme”) is committed
to both protecting the privacy of users of this web site located at
www.krispykreme.com (the “Site”), and to providing those
users with as many opportunities and services as possible. This Privacy
Policy covers Krispy Kreme’s treatment of personally identifiable
and non-personally identifiable information that Krispy Kreme collects
when users and visitors to this Site (“you”) use the Site’s
features. Except as otherwise required by law, this policy does
not apply to the practices of companies that Krispy Kreme does not
own or control, or to people that Krispy Kreme does not employ or manage.
Personal Information
Krispy Kreme collects personally identifiable information on the Site,
including in areas such as (i) in the “Friends of Krispy Kreme” section,
and (ii) during online shopping. Personal information includes, among
other things, a users name, credit card number, address, telephone
number and email address or other Internet address. Fields in
which we collect such required information will be marked with an “**”. We
use the above information to fulfill product orders. We also
may ask you for your date of birth, gender, and information about your
interests and other personal information so that we can combine such
information with the information described above. We use that
information so that both you and we can take advantage of the interactivity
of the Internet to provide you with services and offers, but you may
always choose whether to respond or not. From time to time, we may
disclose personally identifiable information to government entities
when such disclosure is required by law. We also receive personally
identifiable information when you apply for a job in the “Career” section
of the Site. Any such information gathered through the Career
section of the Site will be used solely to evaluate whether your background
and experience makes you a candidate for a career with Krispy Kreme.
Non-Personally Identifiable Information
In addition to personal information, Krispy Kreme may also gather non-personally
identifiable information, which may be used by Krispy Kreme. Generally, “non-personally
identifiable information” means information that is collected
through “traffic data” and may entail the use of “cookies”, “IP
addresses”, “pixel tags” or other numeric codes used
to identify a computer or monitor how or when a user accesses the Site
or communications.
About IP Addresses
Krispy Kreme collects IP addresses for the purposes of system administration
and to report aggregate information to our advertisers. An IP address is a number
that’s automatically assigned to your computer whenever you’re surfing
the Web. Web servers -- the big computers that "serve" up Web pages
-- automatically identify your computer by its IP address. When guests request
pages from the Site, our servers log the guests’ IP addresses. We do not
link IP addresses to anything personally identifiable. This means that a user’s
session will be logged, but the user remains anonymous to us.
Use of Cookies
Cookies are pieces of information that a website transfers to an individual’s
hard drive for record keeping purposes. Cookies make web-surfing easier for you
by saving your passwords, purchases, and preferences while you’re at our
Site. The use of cookies is an Industry standard -- you’ll find them at
most major web sites. This Site uses cookies. By showing how and when guests
use the site, cookies help us see which areas are popular and which are not.
Many improvements and updates to the Site are based on such data as total number
of visitors and pages viewed. This information is most easily tracked with cookies.
Krispy Kreme does not use cookies to retrieve information from your computer
that was not originally sent in a cookie. Except as described below, Krispy
Kreme does not use information transferred through cookies for any promotional
or marketing purposes, nor is that information shared with any third parties
whatsoever. Krispy Kreme does not use cookies to identify specific individuals,
except in such cases as online shopping (see above) and contest registration
(where a cookie allows you to enter a contest every day without registering again
each time). You may occasionally get cookies from our advertisers and/or partners.
Krispy Kreme does not control these cookies, and a different cookie policy may
apply to them. The use of advertising cookies sent by third-party servers
is standard in the Internet industry. Most browsers are initially set to accept
cookies. If you’d prefer, you can set yours to refuse cookies or to alert
you when cookies are being sent. However, it is possible that some parts of the
Site will not function properly if you do so.
Use of Pixel Tags
Certain visitors to our Site may have previously received targeted promotional
materials relative to the Site. Krispy Kreme shares Site usage information
about such visitors with a reputable third-party advertising company for the
purpose of targeting future campaigns and upgrading visitor information used
in reporting statistics. For this purpose, we and our third-party advertising
company use pixel tags (sometimes also called “clear GIFs”). Pixel
tags are small graphic files, invisible to the human eye, which allow websites
or other online services to track users. Krispy Kreme and our third-party
advertising company uses pixel tags in HTML-enabled email to track whether (and
when) the recipient opened the message. We do not use pixel tags to identify
specific individuals, but rather to gather statistics regarding the receipt of
the HTML-enabled emails that we send
Policies for Individuals 13 Years of Age or Older
By submitting information, individuals 13 years of age or older agree that such
information may be used for marketing and promotional purposes by Krispy Kreme,
although we do not currently sell your name or other information to third parties
and do not currently intend to do so in the future. Krispy Kreme may retain
your personal information and other information you provide to us. We collect
and retain this information in order to be able to provide you with information
about Krispy Kreme. We also provide you information about upcoming product
introductions, store openings and the like. We also use information that
you provide to better design our website and to improve our marketing strategy
and products. We share your information with our customer call center,
licensed franchisees, store operators and external service providers (for example,
mailing houses and IT services providers) who have agreed to follow our Privacy
Policy with respect to that information. Krispy Kreme reserves the right
to use or disclose any information as needed to satisfy any law, regulation or
legal request, to protect the integrity of the Site, to fulfill your requests,
or to cooperate in any law enforcement investigation or an investigation on a
matter of health and safety.
Communication from Site
You may occasionally receive information on products, services, special deals,
and a newsletter. If you have submitted information to the “Career” portion
of the Site, we may also contact you with regard to potential jobs. Out
of respect for your privacy we present the option to not receive these types
of communications. If at any time you wish to opt out of receiving further
communications from our Site please contact friends@krispykreme.com. If
you wish to subscribe to our newsletter, we ask for contact information such
as name and email address.
Reviewing, Updating and Deleting Personal Information
If the personal information we hold about you is inaccurate, incomplete or out-of-date,
please contact us and we will take reasonable steps to correct this information. To
review or update your personal information, or if you wish your personal information
to be deleted, please contact friends@krispykreme.com.
Children’s Privacy
The privacy of information we receive from young children is of special importance
to us. Accordingly, Krispy Kreme has developed certain privacy practices
in compliance with the Children’s Online Privacy Protection Act (“COPPA”),
and we desire to comply fully with that Act. In order to do so, we have
established certain notification requirements and safeguards in order to notify
parents and provide them with ways to update or remove a child’s information
from our records and to communicate with us. Notwithstanding any statement
to the contrary contained herein the following policies and practices apply when
a child 12 years old or younger provides personal information on our site (and
when we use the word “child” or any form thereof, we mean only individuals
12 years old and younger).
The Information We Collect: Krispy Kreme collects the following information
on our website from children 12 years old or younger: first name, last name,
address, email address, phone number, birthday, and parent’s name, email
and physical address.
How Personal Information is Used: Krispy Kreme will not use the information
we receive from a child 12 years old or younger in any way until Krispy Kreme
receives the parent’s or legal guardian’s consent to our use of the
information. After we receive a parent’s consent, we will utilize the personal
information we collect about a child to enable us to offer information about
our Website, and/or about our products or other items we sell, and/or about any
special events, as well as for our internal marketing plans and purposes. Unless
the parent or guardian of a child specifically registers on our website to himself
or herself receive information from us, we will not use his or her email address
for any reason except to communicate with the parent or guardian in order to
notify that parent or guardian about the child’s desire to register on
our website and to effect and validate the registration of their child. After
we receive the parent’s or guardian’s response to our request for
information, we may, at our option, maintain the parent’s information in
our internal records, but only to allow us to demonstrate that we have complied
with our Privacy Policy and with applicable laws.
Krispy Kreme will not share or sell or intentionally make any child’s personal
information we have collected available to anyone outside our company. We
will use the information identified above only for internal purposes (subject,
however, to the exceptions we have specifically identified in this Privacy Policy),
including sharing the information with our affiliates, subsidiaries and franchisees
that have agreed to follow our Privacy Policy.
Requirement for Participation: Krispy Kreme does not require a child to
provide personal information before allowing the child to participate in an activity
on the website.
Obtaining Parental Consent: Below parents and legal guardians will find
information regarding how they can give Krispy Kreme permission to register a
child on our Website and permit them to receive the information we provide to
our Website registrants.
Children who are 12 years old or younger will be asked to provide us with their
parent’s or guardian’s name, email address, and physical address. After
we receive the information, we will send an email to the parent or guardian stating
that the child is attempting to register on our website and providing the parent
or guardian with the URL, user name, and a password to access the information
the child has provided to us.
When a parent submits the child’s registration information, an email is
sent to the child notifying them that the submission has been made and that the
child is now officially registered on the Website.
How To Change Or Modify Parental Consent: The parent or guardian of a child
may request that Krispy Kreme review, modify, or delete any personal information
about a child that we have collected by contacting us at friends@krispykreme.com.
1. Send
Us An Email: Send an email to friends@krispykreme.com. You must include
your username, email address and specific instructions on what you would like
us to do.
2. Send
Us Mail: Send us your request via US mail. You must include your name and specific
instructions on what you would like us to do. Send to: "Join Friends of
Krispy Kreme,” c/o Customer Experience, PO Box 83, Winston-Salem, NC 27102.
Security of Your Personal Information
Krispy Kreme has implemented technology policies to protect any personal information
that we use from misuse and loss. These policies are also designed to protect
personal information from unauthorized access, modification and disclosure. We
will update these measures as new technology becomes available, as appropriate.
Privacy and Change of Control
In the event Krispy Kreme goes through a business transition, such as a merger,
being acquired by another company, or selling a portion of its assets, users’ personal
information will, in most instances, be part of the assets transferred.
Consent
By using this Site, you consent to the collection, use and storage of your information
by us in the manner described in this Privacy Policy and elsewhere on the Site. We
reserve the right to make changes to this Privacy Policy from time to time. If
this Privacy Policy changes in any way, we will place an updated version on this
page. Regularly reviewing this page ensures that you are always aware of
what information we collect, how we use it and under what circumstances, if any,
we will share it with other parties.
Other Krispy Kreme Websites
This Privacy Policy applies only to this Site. The policies of other websites
operated by Krispy Kreme or its affiliates may vary because of local customs,
practices or laws or due to circumstances unique to that website. Please
review the privacy policy of each website to determine the privacy policies of
that website.
Contacting Krispy Kreme
If you have any questions, or need any further information, please send us an
email to the following address: customer@krispykreme.com. You may also
contact us by mail at the following address: Krispy Kreme Doughnuts, Attn: Customer
Experience, PO Box 83, Winston-Salem, NC 27102.
Updated October 21, 2004
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